In an effort to have kids make smarter choices, Studio ABD Pvt. Ltd. focused on an interactive packaging design for Hindustan Unilever Ltd. that would appeal to younger minds. This 2-in-1 kit contains a set of fruity jams and a board game. The theme of the game, Jungle Safari, references the journey a child would go through in life and the important decisions they will make – for example, healthy food choices. The tin box is illustrated with a number of characters, each with their own persona, on a backdrop of lime green, giving the product a vibrancy and spark http://www.thedieline.com/blog/2014/7/17/jam-packed-fun-moments-still-working