Melorra Packaging Experience

Melorra has revolutionised the gold Jewellery segment with daily wear, affordable, trendy and fun to wear collections. Studio ABD helped Melorra reinforce the brand’s message through a lovable unboxing experience that is effortless, elegant and fun! Our packaging design approach was to create unique brand assets which speak the brand story through all touchpoints. We created a complete packaging solution from elegant unboxing, easy storing to travelling with the jewellery. Unlike traditional jewellery clamp boxes, we crafted a sleek sliding experience and reduced almost 80% plastic usage compared to conventional jewellery boxes. Design Strategy Design and development Prototyping Production supervision