The ‘Areev’ range of products is inspired by nature’s way of pampering us at all stages. The packaging for Areev essentially chronicles this romance through a tactile & visual ballad on the bottle’s surface. The use of texture on bottles is inspired from the organic ingredients inside it. Eco-friendly, textured brown paper mirrors the handcrafted feel of the products. The Ally Matthan brand of natural and handmade personal care products, and Areev, its nationally available bath care range, explore a holistic approach to wellness.