Activ BeautéActiv Beauté presents a unique and curated skincare range. It provides effective solutions for specific skin concerns.The brand language was inspired and visualized as bright and active for a daily skincare regime. We approached at creating a new brand identity along with a packaging system and design, making the brand look like.The symbol is inspired by the shape of the human skin cell, with radiating circles symbolising the core proposition of Beauté – Active Radiance.
The color system of the packaging is created with single colored gradients that became a refreshing, impactful & a strong visual identifier for the brand. To create a coherent graphic story, the iconography is simple, soft yet bold with clear visibility on the pack. Bright luminous gradients break the clutter and make the packs shine on the shelf.