The Magic Difference!

Our consumer focused design process transforms ideas into purposeful, meaningful and memorable design solutions


In order to truly be able to connect to your audience it is essential and equally important to understand where they come from; their history, cultural background, belief systems and tradition as a whole. For a country like India this becomes all the more imperative as cultural influences play an important role in everyday lives.


We work very closely with international trend forecasting agencies and indulge in frequent trend-spotting exercises ourselves. It is essential to understand trends like material, culture, fashion, movies, lifestyle and also more significant socio-economic trends to be indeed able to make the most important industrial design decisions.


Technology impacts all of us in more and more ways in our everyday lives. We understand and align ourselves with technological advancements in different fields so as to deliver the best possible experience for our customers. We dive deep into understanding and using material, process, tooling and integrating technologies in the most optimal and cost-effective ways.

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Life is full of possibilities, and we love exploring them. We would love to convert your story into a memorable product experience. Let’s talk!

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