Havells Studio MeditateMeditate, a one-of-a-kind Air Purifier from Havells Studio needed a new packaging experience. The biggest challenge was to create a design story that reflects the product’s intent, and function and answers what’s and why’s. The visual design approach was to move away from hard-selling product functions on the packaging and focus more on the experience the product will create for a consumer. We helped Havells Studio by creating a new visual language that becomes iconic to this product and the collection.The packaging story was inspired by a feeling synonymous to focus, freshness, and a new beginning. Elements of humans and nature bring together the visual characters for this pack. The box carries design details that explore experience at both visual and tactile level using layered finishes like spot UV, and foiling.