Godrej Allure

Studio ABD’s approach was to capture that essence of purity while re-designing Godrej Allure’s top cover. The new avatar has a minimal design, clean surfaces, and pertinent use of transparency. The Eco button allows a customer to intervene and reduces water consumption. The control panel is one of the simplest in the category, and it is effortless to use. The lid handle is beautifully sculpted and seamlessly integrated with the top cover.

Project Deliverables –
  • •   Design Strategy
  • •   Design
  • •   Development
  • •   Engineering
  • •   Prototyping