Unilever approached Studio ABD with the design challenge of positioning Kissan Jam as a fun-filled gifting option for kids. Through outstanding packaging, inherent gift-ability and perceived utility over other options, the design aimed to get mothers to choose Kissan Jam gift box. The gift pack consists of 2 packs of Kissan jam encased in an intelligent board game. The board game is specially designed to help kids engage, interact, and grow. The tin box was chosen as medium to make sure the packaging remains with kids for years to come.
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