The Golden MagicThe new packaging for Zandu Pure Honey is targeted at contemporary families, who understand the importance of health and fitness. The fresh design completely reinforces honey’s inherent goodness. The golden hues makes the product look fresh, warm, and almost sovereign. Additionally, the oozy spoon of honey on the front is sure to make your mouth water! Adding a homely, rustic edge to it, is a small tag tied to the neck of the bottle with a stamp of purity. The bottle and the packaging aims at building an experience that is pure, natural, and straight from the apiary!