Traditional Flavors, Contemporary BlendsThe new packaging identity focuses on the Eastern’s product range, its heritage & usage in today’s context. By adopting global standards & innovative processes, Eastern blends the traditional values of each ingredient with the new age urban lifestyle requirements- changing technology, customer preferences & aspirations while keeping the original product story & heritage intact. The packaging design is as clean and pristine as the promised quality of the flavours within.
Key project Features
– Celebrating the product, its freshness, quality, texture, playing with its form
– Celebrating the product ingredients, heritage & Eastern’s expertise in bringing best blends for the customers
– Mix medium use of high quality product shots, illustrations, story telling
– Advanced technology, materials & processes for packaging structures