Unilever Sunlight Dishwash PowderTruly universal in its design, Unilever’s Sunlight Dish-wash Powder sachet design is as eye-catching as it is visually direct. Unilever introduced a new format, a powder that would turn to paste when mixed with a little water. The challenge was to visually communicate to users how to make the paste. Designed for African countries with a relatively low literacy rate, the packaging conveys the content, context, and usage through strong, easy-to-understand visuals, keeping the design light on text that may get lost in translation. The colours used are associated with the zestful, fresh, lemony nature of the product within.