From The Nawab’s Kitchen

Originally a dish reserved for royalty, Biryani isn’t just rich in flavour, it has a rich culture too. Even the aroma carries along with it the story of its diverse ancestry (be it Lucknow, Hyderabad, Mumbai, Sindh, or its many other birthplaces). Eastern Biryani Masala recreates a flavour so authentic and potent, it allows you to experience the local culinary culture with each mouthful. The packaging design is a refreshingly contemporary take on this delicacy’s rich heritage. Making use of curated colour schemes and imagery, the packaging employs a beautiful, pristine style to narrate the story of this royal meal turned national treat