Brita MyPure

Brita GmbH invited Studio ABD to design a new range of premium water purifiers. The challenge was to find elegant balance in a new product, which fuses a global German brand, new technology and the Indian context. We created a minimal sculpted design character to keep it simple and focus on perfection. Water purity suggested through white, chrome, transparency in design and a black display band to indicate the filtration process are some of the features embedded into the brand design. Simple UI alerts information like filter life and time for filter change and emergency information like failure cause & customer care number in case of malfunction. The water dispensing button (for max7) is kept at a lower height to ensure easy access when mounted on the wall. Studio ABD product design studio created an entire product experience for the brand from product to packaging design.
Brita Mypure series is an ode to true German perfection and Indian sensibilities.

Project Deliverables