Sinful Innovation

Are chocolates really meant to be shared or are for self indulgence? India’s very own chocolate brand LuvIt believes chocolate to be so sinful and delicious that it’s too good to share. Studio ABD worked closely with LuvIt team sculpting the brand story into the chocolate bar design. The mesmeric patterns make it inviting and tactile. With its finely chiselled appearance, comprising straight lines and tight curves, geometry has never looked tastier